iPhone Music Store Gifting?

Dear Cupertino,


I'd love to be able to give iTunes gifts from my iPhone. We can do it from the iTunes Music Store via iTunes on our computers, so why not from the iPhone version of the iTunes Store?

All we would need in terms of UI would be a button below the current "Buy Now" one, or a different interaction - say, hold down the "Buy Now" button to gift that particular song, movie, or TV show (but not App Store apps) to any of your contacts on your contacts list.

Gifting on the iPhone wouldn't just be handy if we wanted to give someone a song that we liked, or a TV show, nay, gifting on the iPhone would also come in handy if we needed to give someone a gift for their birthday at the last minute, or while we're out and about and can't find the perfect gift in a brick-and-mortar (that's a real store, folks, as opposed to an online store).

Gifting on the iPhone would also benefit those who don't usually have an internet connection at home, too. With the iTunes Store on the iPhone now available on cellular data networks, those sans-internet would be able to gift from the comfort of their homes, all without having to put on "real" clothes and go outside (shudder).

So yeah - iPhone Music Store gifting. Pretty please?

Thanks,
Pia Francisco.

Comments below, folks - and as usual, all DearCupertino wishes/improvements can be directed to:
joel [dot] esler [at] me [dot] com

iTunes App Store Gifting

Dear Cupertino,

I'm a huge fan of the App Store. Lots and lots of great quality apps are found there, but there have been the odd one or two...

One thing that is missing, though, is the ability to gift apps. Dear Cupertino, if we can gift movies, TV shows, entire TV seasons, and any music track we desire, along with custom playlists, I'm at a complete loss why we can't gift apps to friends who deserve good quality iPhone/iPod Touch apps.

Don't get me wrong, the App Store is a huge part of the iPhone/iPod Touch OS, and it's confusing why you're not letting us give the gift of a great app.

I'd love the option to gift App Store apps.

Thanks,
Benny Ling

Editorial note: If you're wondering why National Treasure 2: Book of Secrets is more for me than it is for you, it's because I'm Australian. For The Win.
While I don't have a US iTunes account, I'm fairly sure that doesn't allow App Store gifting either.