iPhone Music Store Gifting?

Dear Cupertino,


I'd love to be able to give iTunes gifts from my iPhone. We can do it from the iTunes Music Store via iTunes on our computers, so why not from the iPhone version of the iTunes Store?

All we would need in terms of UI would be a button below the current "Buy Now" one, or a different interaction - say, hold down the "Buy Now" button to gift that particular song, movie, or TV show (but not App Store apps) to any of your contacts on your contacts list.

Gifting on the iPhone wouldn't just be handy if we wanted to give someone a song that we liked, or a TV show, nay, gifting on the iPhone would also come in handy if we needed to give someone a gift for their birthday at the last minute, or while we're out and about and can't find the perfect gift in a brick-and-mortar (that's a real store, folks, as opposed to an online store).

Gifting on the iPhone would also benefit those who don't usually have an internet connection at home, too. With the iTunes Store on the iPhone now available on cellular data networks, those sans-internet would be able to gift from the comfort of their homes, all without having to put on "real" clothes and go outside (shudder).

So yeah - iPhone Music Store gifting. Pretty please?

Thanks,
Pia Francisco.

Comments below, folks - and as usual, all DearCupertino wishes/improvements can be directed to:
joel [dot] esler [at] me [dot] com